We have been supporting the Nez Rouge campaign for years, helping to prevent road accidents caused by incapacity to drive. In 2020, there were no volunteer drivers – for the first time in 30 years. But our Nez Rouge bumper stickers can still be seen everywhere.
Alcohol and driving? Absolutely not. So: keep your distance. Medication and driving? Absolutely not. So: keep your distance. Fatigue and driving? Absolutely not. So: keep your distance.
Our trucks were on the road with these slogans in winter 2020. Because, unfortunately, coronavirus made the voluntary Nez Rouge driver service impossible. But we still wanted to draw attention to road safety with a memorable campaign. Because, even with COVID-19, if you are unable to drive, you need to keep your distance from the wheel.
The Nez Rouge campaign is a national accident prevention measure organised by and for citizens. It aims to reduce traffic accidents caused by diminished driving ability. It raises general awareness of the consequences of driving in an unfit state and promotes the principle of groups designating a driver in advance who will drive their friends home safely. Nez Rouge is founded on an extraordinary voluntary commitment; between the first Nez Rouge campaign and December 2019, there were 10,755 volunteer deployments and over 170,000 runs.