Ruedi Baer, the first grandson of the Planzer family and first representative of the third generation, starts as an 18-year-old driver in the family company on 1 January 1977. Max Planzer Sr is mighty proud of his grandson. Even as a child, Ruedi is fascinated by the big trucks. After his schooling, he spends a year in Neuchâtel to learn French. Later, he graduates from the business school in Zurich.
Meanwhile Ruedi is back working in Dietikon. In early 1980, Bruno asks his nephew to help out in Geneva as they are down a staff member. His girlfriend Diana accompanies him to western Switzerland, where they spend a year-and-a-half. In 1982, Ruedi spends six months in Florence to learn Italian. Diana joins him once again. They leave a duo and return a trio. The wedding takes place in 1984. Severin is born in 1985, and two years later is followed by his brother Nicolas.
In 1990, Ruedi becomes a member of the board of directors, a shareholder and the only active partner of Bruno Planzer. The two of them decide things together, rationally, honestly and purposefully. In addition to his responsibilities as head honcho, Ruedi coaches the staff in French-speaking Switzerland and is responsible for two important subsidiaries. He is also in charge of national transport in Dietikon, Härkingen and Villmergen and is building the national combined road/rail transport apparatus. The same year, he takes over the dispatch training from Bruno and passes on his valuable experience in the field.
In spite of his meteoric rise up the ranks, Ruedi remains the picture of modesty and takes time for family and hobbies. In 2006, he passes his offshore sailing certification. With gentle perseverance and enthusiasm for his vocation, he guides his projects to success. Sadly, Ruedi passes away much too early from cancer at the age of 51 on 26 June 2010. For the family business, he hopes that his sons Severin and Nicolas Baer will work for the family company. His wish is fulfilled: Severin joins the company in 2005 and Nicolas follows in 2010.