Motorised individual transport and the enormous flows of commuters overload the transport infrastructures, particularly at peak hours. Outside of these peak times, the infrastructure is only insufficiently utilised. As expansion possibilities will eventually be exhausted, utilisation must be optimised. Our motto: ‘digital beats concrete’. One promising measure is mobility pricing, in which mobility costs vary depending on the time of use for the various road users. We support this concept as a means of avoiding a potential collapse of the Swiss transport system in the future.